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| Ad Management Tools |
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Ad4ever's TopLayer is a software-based platform that brings together the visual experience of broadcast and the power of interactive marketing, allowing advertisers and marketers to maximize Return-on-Investment(ROI), increase awareness and generate revenues through visually animated interactive messages. TopLayer allows companies to:
| Build and develop brand awareness. |
| Increase customer base. |
| Drive traffic. |
| Maximize e-commerce. |
| Develop new markets, products and services based upon interactive consumer feedback/ |
Wizard
A Web based management tool that enables ultimate control over a TopLayer campaign
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| Define new TopLayer campaigns |
| Edit existing ones |
| Modify campaign parameters in real time |
| Frequency capping: Define number of ad appearances per user plus define delay intervals |
| Edit Tool: Allows you to change size and placement of any one of the three creative parts on actual web page in real time simply by dragging and dropping |
| Alerts Tool: Receive real time email alerts on important campaign metrics (i.e., start and end, impression levels and CTR) |
Reports
Obtain valuable user feedback in real time, without directly asking consumers the hard questions...
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| Standard Reporting: Online and real time (up to the minute) campaign metrics such as Impression levels, Clicks and CTR. |
| Enhanced Reporting: Online measurements and performance in graph formats, pie charts and text on user interaction, time series, time spent, site and creative comparisons, roll over's and clicks, calls to action, viral marketing stats and unique users. |
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